The Original Snuggle Puppy Comforting over 1 million dogs since 1997 Whether theyre new to the family, or perhaps just going through a tough time, the Snuggle Puppy is designed to provide comfort and helps relieve anxiety in your four-legged friend. Whatever the case, whether in the playpen, kennel training, a new transition, fireworks, or perhaps a thunderstorm, rest assured the Snuggle Puppy will be there to help.