FULL MOON started with a mission to feed your dog the same nourishing ingredients youd feed yourself. We believe if it isnt good enough for us, it isnt good enough for our pets. Thats why we begin at the source with humanely raised protein from Perdue Family Farms and make our food in USDA-inspected facilities with 100% Human Grade ingredients, following quality standards made for people food. The result is more nutrients in every bite for a happy, healthy pup.What makes our food special?Nutrient-rich & digestible: Air drying naturally retains more vitamins and minerals due to its minimal processing, helping your dog to digest. More nutrient absorption, less waste. As easy and convenient as kibble: Experience the benefits of fresh dog food with the convenience of dry. Easy to store, scoop and serve without handling raw food. Our Air Dried is like kibble, but better! Protein from ranch raised beef: USDA meat makes up 90% of our recipe- no rendered meals or pea proteins so your dog gets the essential amino acids it needs from high quality pieces of meat you can see. The flavor dogs love: Our air dried process locks delicious flavor into tender-jerky style bites without the use of fillers or artificial preservatives. Let you dog taste the difference.